Social media marketing defines use of social networks, online communities, blogs, or any other online collaborative media for marketing, sales, public relations and Customer services.SMM includes writing content that is Conspicuous, unique and trustworthy. A form of internet marketing which aims to achieve branding and marketing communication goals through the participation in various social media network, social media sharing, review/ratings sites. Engaging online communities for the purpose of generating exposure, opportunities and sales. The number one advantage is generating exposure for a business, followed by increased traffic and the building of new business partnerships.SMM is the process of generating interest and excitement in a product or service through various online social outlets such as blogs and social networks. Social Media Marketing primarily helps in Promoting your Brand / Website in all Social Networking Websites like Facebook, Twitter, Orkut, etc.Which drags your business to the next level, also enhances your brand value, It also enables us to get massive traffic via social networking websites. It is very important to keep a track of what’s going on in different social media websites about your company so that there are fewer chances to see yourself in tight situation. Nowadays the number of Face book fans or twittering population is increasing constantly and that means, if you continue to ignore the importance of social media marketing, you are likely to lose a huge amount of traffic.
Benefits of Social Media Marketing:
- Helps your website to get targeted traffic steadily
- You can see where people are already talking about you.
- It increases the chances of getting better exposure in Google real time search and other search engines.
- It helps to know what people think about your company.
- It helps to market your product more efficiently and effectively.
- Bring attention to your products.
- Increase customer loyalty and trust.
- Strengthen customer service.
- Listen to customer’s opinion.
- Build your personal reputation.